The global pandemic has changed the hiring landscape. Candidates are looking for more flexibility, better work-life balance, and are increasingly centering on things other than their career goals and salary expectations. Most importantly, a recent poll by CNBC shows that over 50% of respondents want to make a career change in the wake of COVID-19….
Diversity, Equity, and Inclusion (DE&I) has become a hot topic for businesses. Job seekers are increasingly looking for more than a competitive salary and good benefits. Employees and prospective hires alike want to be part of an organization that is a force for good in an increasingly chaotic world. That’s why we talked to Julie…
Halting business as usual during COVID has led many organizations to reevaluate what they owe employees and customers. We talked to Briana Gosselin, an employment brand manager at Sodexo, to learn how the food services and facilities management company attracts new frontline employees. Many candidates are hesitant to put themselves and their families at risk…
When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No matter where in the organization you sit, you also face an overarching messaging challenge. You’re…
Like many businesses, Swisscom was trying to hire IT and engineering talent. However, in a tight jobs market, the telecommunications organization struggled to compete against top tech companies. “We are mainly associated with being a government company and with our B2C telco products, and both things are not necessarily attractive to IT professionals, unfortunately,” says…
Many people working in employer branding will tell you that a key part of the job is building coalitions with adjacent departments such as corporate branding, internal communications, and corporate marketing. For Elena Aylott, VP of global employee experience, and Jenny Andersson, creative director for internal communications and employer branding at Swedish cosmetics brand Oriflame,…
When you’re in charge of implementing an employee value proposition (EVP) or employer brand strategy across a global company, you can’t do it alone. Yes, you may be able to research and identify why people have joined and stayed at your organization, but turning that into an action plan for future success requires additional hands….
One of the main challenges with talent acquisition and retention in tech today is the rate at which talent moves between organizations. 48% of tech workers surveyed in 2021—nearly half—said they thought they were likely to find a new job in 2021. On top of that, there is no shortage of open opportunities on the…
For any employer branding team, content is going to play a key role in how you get your employer value proposition (EVP) across to potential employees. The problem is that content creation can often feel like you’re stuck on a treadmill, trying fruitlessly to catch up on endless content calendars and desperately trying to find…