Banking

Employer Branding in the Banking Industry

Wikipedia supplies this definition: “Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers”. It’s a problem for banks -...

How Citizens Bank Invests in Employer Brand

Talent attraction for banks can be difficult and competitive, therefore you need to very creative within your employer branding approach in order to attract the very best talent out there. So we sit down with Debbie Celado, the Employer Branding...

The Royal Bank of Canada’s Employer Brand

To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada's high-performance culture. Have a listen to our...

How HSBC Banks on Employee Advocacy

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Listen and/or read below and be sure...