Buffer

How SAS Does Employee Advocacy

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Have a listen below or keep reading for a...

Buffer vs. Hootsuite: Which Tool is Best for Employer Branding?

If you work in digital marketing/social media, chances are you’ve heard of Buffer and Hootsuite. While a lot of marketers use these tools interchangeably, they differ greatly and they both have their pros and cons. So, what are the differences...

A Guide to Digital Tools for Employer Branding

There are so many digital tools out there, each with its expertise: analytics, content marketing, publishing, visualization, etc. Although I use several of them, I keep my essential tools to a minimum. Why? Because it’s easy to suffer from “tools...