Citizens Bank

Why Your People Are Your Brand in B2B

CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And...

Employer Branding in the Banking Industry

Wikipedia supplies this definition: “Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers”. It’s a problem for banks -...

How Citizens Bank Invests in Employer Brand

Talent attraction for banks can be difficult and competitive, therefore you need to very creative within your employer branding approach in order to attract the very best talent out there. So we sit down with Debbie Celado, the Employer Branding...