When Doing Good is Job Number One
Developing your employer value proposition, or EVP, is tough. You need to find a way to connect your organization’s core business goals with something that job seekers can relate to. The old marketing and communications maxim of “What’s in it...
How to Combine Marketing, Branding, and Employee Messaging
Many people working in employer branding will tell you that a key part of the job is building coalitions with adjacent departments such as corporate branding, internal communications, and corporate marketing. For Elena Aylott, VP of global employee experience, and...
Designing the Total Employee Journey
Tending to the candidate experience is an important part of employer brand management, but it’s far from employer brand’s only job. After all, “candidate” is just the first of many roles an employee holds across their journey with your company....
Employer Branding in the Tech Industry
The employee experience is critical because it is plain that employees deliver great work when they feel valued. It pays for a good employer to take care of how they treat people – environment, flexible working, benefits package – so...
Employer Branding in 2020
Managing organizational reputation is imperative in a dynamic and competitive environment. Smart companies monitor and control how both stakeholders and potential candidates see them. Not just in how they are presented online, but how the employer brand presents a holistic...
Employer Brand vs. Employee Experience
Employer brand describes an employer's reputation as a place to work and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The organization that creates a robust employer brand will be...
The Futurist’s Guide to Employee Experience
How do you win the war for talent? A question all the top dogs continue to ask themselves and one of the biggest issues facing the industry. In the eyes of one futurist, it's all about the employee experience. To win...