How Inclusion Drives Employee Advocacy
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house...
Measuring Employer Brand Over Time
In a competitive environment it can be difficult to decide on which brand metrics to focus but increasingly an organisation’s image as an employer merits serious consideration. If the employer brand is favourably rated, then it is seen as an...
How thyssenkrupp Engineers Employer Branding
Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp, a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tells us how the company stands out in...
How Red Bull Gives Wings to Employer Branding
Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has...
How Leading Companies Measure Their Employer Brands
A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of...
Employer Branding Metrics
A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze...
How Deutsche Bahn Keeps Employer Brand on Track
This week we're speaking to a global mobility company that does so much more than just operating trains. With hundreds of thousands of employees globally, Deutsche Bahn has recently launched a very honest employer brand campaign. We chat with Kerstin...
Just Do It: Nike’s Employer Brand
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge...