EVP tagline

How a Unique Onboarding Process Activates Twilio’s Core Values

Stephanie Alofoje was nervous. Not only did she have to build an app that interfaced with Yelp’s API, but she also had to present it to the entire organization. Plus, she’s not a developer or product manager—she’s Twilio’s Director of...

What’s Your Employer Brand’s Je Ne Sais Quoi?

“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to...

30 Employer Value Proposition (EVP) Taglines from Leading Companies

What is an EVP (employer value proposition) tagline? Essentially it's a few words that encompass and embody your company's employer brand. Why does it matter? Because it’s the very core of your framework to communicate internally/externally and helps you differentiate...