What is an EVP (employer value proposition) tagline? Essentially it’s a few words that encompass and embody your company’s employer brand.
Why does it matter? Because it’s the very core of your framework to communicate internally/externally and helps you differentiate yourself from your competitors.
If you ever needed any inspiration, here are some of our favorites. We’ll let you decide who does it best:
ABB: It begins with you.
Allianz: Home for those who dare.
Amazon: It’s still day one.
Apple: Join Us. Be You.
Australia Post: We’ve got a big history. Be part of our future.
Burberry: Protect, Explore, Inspire.
CA Technologies: Bring What You Bring.
Cisco: Connect everything. Innovate everywhere. Benefit everyone.
Citizens Bank: Maximize Your Impact.
Dell: You thrive, We thrive.
Ericsson: Change the world with us.
EY: Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.
Facebook: Do the most meaningful work of your career.
GE: Imagination at work.
Google: Build for everyone.
Groupon: We’re changing local commerce on a global scale.
IBM: Do Your Best Work Ever.
King: Seriously Playful.
LEGO: Succeed Together.
L’Oréal: A thrilling experience, a culture of excellence.
Mars: Your tomorrow starts today.
Merck: Invent. Impact. Inspire.
Microsoft: Be the one who empowers millions.
Nike: We lead. We invent. We deliver. We use the power of sport to move the world.
Salesforce: Meaningful work and the ability to get it done, with good people in a good environment, and being fairly recognized and rewarded for it.
SAP: Bring Everything You Are. Become Everything You Want.
Shazam: Help create magic for over 100 million users.
Siemens: We make real what matters.
Southwest Airlines: Welcome on board the flight of your life.
thyssenkrupp: engineering. tomorrow. together.
Unilever: A better business. A better world. A better you.
Walgreens: At the corner of ideas and action.
Looking to develop or refresh your EVP? Get in touch for a chat!
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