30 Employer Value Proposition (EVP) Taglines from Leading Companies

WRITTEN BY: Karim Ansari

What is an EVP (employer value proposition) tagline? Essentially it’s a few words that encompass and embody your company’s employer brand.

Why does it matter? Because it’s the very core of your framework to communicate internally/externally and helps you differentiate yourself from your competitors.

What company has the best EVP tagline?

If you ever needed any inspiration, here are some of our favorites. We’ll let you decide who does it best:

ABB: It begins with you.

Allianz: Home for those who dare.

Amazon: It’s still day one.

Apple: Do your life’s best work here. With the whole world watching.

Australia Post: We’ve got a big history. Be part of our future.

Burberry: Protect, Explore, Inspire.

CA Technologies: Bring What You Bring.

Cisco: Connect everything. Innovate everywhere. Benefit everyone.

Citizens Bank: Maximize Your Impact.

Dell: You thrive, We thrive.

Ericsson: Change the world with us.

EY: Whenever you join, however long you stay, the exceptional EY experience lasts a lifetime.

Facebook: Do the most meaningful work of your career.

GE: Imagination at work.

Google: Do cool things that matter.

Groupon: We’re changing local commerce on a global scale.

IBM:  Do Your Best Work Ever.

King: Seriously Playful.

LEGO: Succeed Together.

L’Oréal: A thrilling experience, a culture of excellence.

Merck: Invent. Impact. Inspire.

Microsoft: Be the one who empowers millions.

Nike: We lead. We invent. We deliver. We use the power of sport to move the world.

Salesforce: Meaningful work and the ability to get it done, with good people in a good environment, and being fairly recognized and rewarded for it.

SAP: Bring Everything You Are. Become Everything You Want.

Shazam: Help create magic for over 100 million users.

Siemens: We make real what matters.

Southwest Airlines: Welcome on board the flight of your life.

thyssenkrupp: engineering. tomorrow. together.

Unilever: A better business. A better world. A better you.

Walgreens: At the corner of ideas and action.

Looking to develop or refresh your EVP? Get in touch for a chat!


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