Employer branding

Employer Branding vs. Talent Branding

Employer brand is centered on the promise that the enterprise makes to current and prospective employees in order to recruit and retain the brightest and best. It’s about the organization’s reputation as an employer and what makes the business a...

What is the Difference Between Employer Brand and EVP?

Feeling a bit lost in the jargon? You're not alone! Employer brand is difficult enough to explain to a layperson, and EVP sounds like an executive vice president. In this post, we try to clarify where the two concepts differ...

How Burberry Reinvented Its Employer Brand

When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo...

Employer Branding in 2020

Managing organizational reputation is imperative in a dynamic and competitive environment. Smart companies monitor and control how both stakeholders and potential candidates see them. Not just in how they are presented online, but how the employer brand presents a holistic...

What Are the Most Important Employer Brand Activities?

A robust and positive employer brand can make your organisation stand out against the competition in the hiring market. Research shows that 84 percent of the world’s most attractive employers say employer branding is one of their top priorities. Key...

Employer Brand vs. Recruitment Marketing

This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...

How the FBI Investigates Its Employer Brand

How do you attract talent to an organization that everyone thinks they know thanks to Hollywood? Peter Sursi is Senior Executive, Recruitment, and Hiring; Human Resources Division at the FBI and is responsible for everyone coming into the bureau. Have...

How Southwest Airlines Puts Employees First

What's the secret sauce behind the enviable employer brand of Southwest Airlines? We'll get the answers in this week's interview. Shari Conaway is the People Director at the company. A servant leader and HR professional in the airline industry for...

30 Employer Value Proposition (EVP) Taglines from Leading Companies

What is an EVP (employer value proposition) tagline? Essentially it's a few words that encompass and embody your company's employer brand. Why does it matter? Because it’s the very core of your framework to communicate internally/externally and helps you differentiate...