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Measuring the Health of Your Employer Brand

In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...

How Fortune 500 Organizations Attract Top Talent

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. We had a chat with John Wilson to find out more. Have a listen to our chat below, keep reading for a...

How GE Blends Employment and Consumer Branding

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial...