Hubspot

How to Start Building Your Remote Employer Brand

For years, we’ve framed the virtual workplace as “the future of work”—a distant vision, and one many employer brand managers overlooked, despite the fact that more than half of workers worldwide were spending at least half their workweek telecommuting. However,...

Using Employer Brand to Attract Young Talent

Attracting young talent continues to be one of the biggest challenges we face as employer brand specialists. From Generation Z to millennials, companies all around the world compete heavily in order to attract the best of the best to their...

Inbound Recruiting: HubSpot’s Approach to Employer Branding

Building an employer brand, especially online, for all the world to see has become paramount to your business. It's easier than ever to discover what a workplace is like nowadays, so why not take full advantage of that? Most of...

How to Create Content that Gets Shared on Social

  How do you create content that gets shared on social media? To answer this question I've had a chat with Steve Rayson, co-founder of Buzzsumo, a social search tool designed to support content marketers in finding great content and understanding influence or...