L'Oréal

How Leading Companies Measure Their Employer Brands

A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of...

EVPs of the Best Employers

The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming...

Lessons from the World’s Leading Employer Brands

Talented, motivated employees are a venture's most important assets, but skills shortages mean that sourcing talent is not likely to get easier any time soon. Companies that can attract and retain talent are able to persuade candidates and employees that...

5 Steps to Engaging with Millennial Talent

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. I recently had a chat with Brenda after she delivered a great talk...

How L’Oréal Drives Employer Brand with Transparency

How can you use your employees to build a strong employer brand presence online? What's the loyalty loop of HR? What's the next big thing for digital employer branding? I spoke to Alexander Onish who is the digital employer branding manager of...

How L’Oreal Developed a New Employer Value Proposition (EVP)

We recently wrote a case study about how beauty giant L'Oréal uses social recruiting which brought attention to that company's new EVP (Employer Value Proposition). In my mind, L'Oréal is one of those companies that consistently rate as one of the best...