A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze appropriate employer brand metrics. It’s important to define metrics to measure results so you can…
If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a strong, positive brand receive more applications from better quality candidates than those with poor brand…
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that reflects a positive employee experience delivers a strong return on investment. In garnering senior level…
A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences – potential employees and existing employees – those organisations developing their employer brand will expect to see enhanced…
In the vast world that is digital employer branding, there’s practically (and arguably) nothing you can’t measure. While this may appear as a great thing, it does have its downsides – the fact that you can measure everything doesn’t mean that you should, and this is where the confusion sparks. You should only focus on…