How the Employer Brand Index Helps Experian Measure ROI on Talent Attraction
Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn...
A Distributed, Embedded Approach to Employer Brand
On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but...
How PepsiCo Uses Data to Evolve Its Employer Brand
One of the key challenges that comes with working in employer brand is measuring sentiment. For Shana Andrews, the Senior Manager of Global Employer Brand at PepsiCo, this challenge is even more daunting because of the size and scope of...
Measuring the Health of Your Employer Brand
In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...
The Employer Brand Audit Process
The importance of the employer brand to organisational success is a subject high on the corporate agenda. We have shown in our articles on this topic how employers position themselves to attract and retain the best talent through the development...
Correlating Employer Brand with Overall Company Performance
We’ve shown in this series of articles that employer brand is a powerful tool in shaping corporate culture and helping employees to internalise corporate values; and is invaluable in engaging employees and aligning talent management with business strategy. The positive...
Turning Employer Brand Metrics into ROI
Evaluating the success of employer branding efforts involves monitoring and analysing data around all the effort and investment made in building the brand over time. The obvious areas to track may be: Quality of hire Time to hire Cost per...
Creating an Employer Brand Index
A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...