People trust people more than they trust companies. That’s the whole case for employee advocacy. When an engineer posts about a project she’s proud of, it reaches people your careers page never will, and they believe it. The biggest employers have figured this out. Sanofi has built a community of 5,000 employee advocates to share…
When companies initiate layoffs, employer reviews begin to incorporate criticisms of more than just job security. Key Findings Management & Organization took a hit. Positive commentary about this attribute fell by around 4 percentage points in the announcement quarter, reaching roughly 6 points by two quarters out, with no meaningful recovery within the window we…
CBRE is the largest commercial real estate firm in the world, but if you’re not a broker, you’ve probably never heard of them. So what do they do with their employer brand to stand out to other talent pools? And how do they measure their impact? That’s exactly what we discussed with Debbie Celado, the…
Anything data-related is of huge interest to us here at Link Humans. So what better person to talk to than Doug Kelsall, Global Recruitment Marketer and Branding Director at Experian? For this episode of the Employer Branding Podcast, we learn why Experian’s EVP activation is always a work in progress and why the EBI is…
On every episode of the Employer Branding Podcast we ask the same question: what is your main talent challenge? And almost every employer branding expert we speak to gives a similar response; they’re trying to hire more tech talent but they’re not known as a tech company. If this sounds familiar, then you’ll want to…
One of the key challenges that comes with working in employer brand is measuring sentiment. For Shana Andrews, the Senior Manager of Global Employer Brand at PepsiCo, this challenge is even more daunting because of the size and scope of the organization. “When I was a PR practitioner, I remember our clients would always ask,…
When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No matter where in the organization you sit, you also face an overarching messaging challenge. You’re…
For talent sourcing, personas represent the ideal target candidates. This lets you be more strategic in addressing each target as you are trying to attract and recruit, and helps you relate to them as potential team members. To create a persona, gather data from your HR system, from candidates and high potential staff (through surveys,…
In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The terms ‘employment brand’ and ‘employer brand’ characterize the package of functional, economic and psychological benefits…