How Pfizer Runs Its Employer Brand Like a Lab Experiment
Pfizer needs little introduction. The research-driven pharmaceutical company employs around 90,000 people across 90 countries from its New York City headquarters, and its name recognition means it rarely struggles to attract applications. But brand awareness and a full inbox aren't...
How to Enter a New Talent Market (Using a Recruitment Marketing Strategy)
When reaching out to a new talent market, your existing recruitment marketing strategy may not cut it. New markets bring new competitors, new biases, and new questions to answer with your messaging. How can leaders in recruitment marketing and employer...
What Employee-Generated Content Does to Your Employer Brand
Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content...
What Are Talent Personas in Employer Branding?
Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...
Employer Brand vs. Recruitment Marketing
This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...
The Employer Brand of Defense & Aerospace Giant Lockheed Martin
This week, we’re chatting with an American global aerospace, defense, security, and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, a leading technology innovation company. Headquartered in Bethesda, Lockheed Martin...
Bringing Recruitment and Marketing Together
Why is it essential to bring recruitment and marketing together? To lead the future of talent acquisition. We're with Lori Sylvia, the Founder & CEO of Rally Recruitment Marketing, who runs a new online community forum where the best ideas...
Why Good Recruitment Marketing Starts with Listening
Where do you start with recruitment marketing? According to Three Ears Media's Katrina Kibben, effective recruitment marketing always begins with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around...