Recruitment marketing

What Employee-Generated Content Does to Your Employer Brand

Employee-generated content may not be as strategically crafted as something straight from your marketing department. Its messaging may be more candid than what your company usually posts to LinkedIn. But these markers of authenticity are exactly what make employee-generated content...

What Are Talent Personas in Employer Branding?

Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona...

Employer Brand vs. Recruitment Marketing

This is what Rebecca Drew of LinkedIn Talent Solutions told us: recruitment marketing and employer branding have a complex relationship: both deal with talent attraction, communication, and recruitment but they are distinct in how they achieve their goals. Employer branding...

The Employer Brand of Defense & Aerospace Giant Lockheed Martin

This week, we’re chatting with an American global aerospace, defense, security and advanced technologies company with worldwide interests. Charlotte Jones leads Talent Attraction and Employee Engagement Strategies at Lockheed Martin, a leading technology innovation company. Headquartered in Bethesda, Lockheed Martin’s...

Bringing Recruitment and Marketing Together

Why is it essential to bring recruitment and marketing together? To lead the future of talent acquisition. We're with Lori Sylvia, the Founder & CEO of Rally Recruitment Marketing, who runs a new online community forum where the best ideas...

Why Good Recruitment Marketing Starts with Listening

Where do you start with recruitment marketing? According to Three Ears Media's Katrina Kibben, effective recruitment marketing always begins with listening. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around...

How HomeServe Puts Employees & Customers First

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...

How Walmart Builds Employment Brand at Scale

Think your company has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in...

Making Recruitment Marketing Work for You

Now every recruiter wants the best talent on board or have a reputation for being the best recruiters in the industry but does that come down to company branding or recruitment technology? I’ve spoken to Lisa Jones from Barclay Jones...