Originally published in 2018. The figures and details below reflect that time. Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has been around for…
Recruitment and employer brand videos are an awesome way to give your brand a face. They give candidates a chance to see who really works for your company, as well as an inside look at your working environment and company culture. This week we’re speaking to Audra Knight, the Recruitment Operations Manager at Tenable. Her…
This week we chat with Susan LaMotte, CEO and Principal Employer Brand Strategist for exaqueo, to find out how why putting the right time into researching and developing your employer value proposition is everything to your company. Have a listen to the interview below, keep reading for a summary and be sure to subscribe to…
To get a Canadian perspective on the world of employer branding, we sat down with Estela Vazquez Perez to understand the approach she has taken to help maintain The Royal Bank of Canada’s high-performance culture. Have a listen to our chat below or read on if you want a full summary of our conversation, and…
If you decide to work with an agency you need to articulate a clear proposition, to have identified the essence of what the organisation is and its employee value proposition. Then you can promote the brand’s distinctive features, values and personality to your target audience. Armed with a branding proposition you can work with a…
The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated as attractive to applicants – Google, Apple, Microsoft. Retail is another area where some of…
The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the business. There is strong evidence as to how organisational culture and the workplace environment influence…