For any employer branding team, content is going to play a key role in how you get your employer value proposition (EVP) across to potential employees. The problem is that content creation can often feel like you’re stuck on a treadmill, trying fruitlessly to catch up on endless content calendars and desperately trying to find…
Originally published in 2018. The figures and details below reflect that time. Unilever is a global company selling fast-moving consumer goods, whose purpose it is to make sustainable living commonplace. You will recognize consumer brands such as Axe/Lynx, Ben & Jerry’s, Dermalogica, Dollar Shave Club, Dove, Hellmann’s, Knorr, Lipton, and Magnum. But what about the employer…
How can your organisation harness the world’s largest professional network to attract talent? The answer lies in employer branding, or talent branding as the folks at LinkedIn prefer to call it. We’ve had a chat with Chris Brown who is the Director of UK Talent Solutions at LinkedIn to get some answers. You can listen to the episode…
How do you go about creating engaging video content? How do you reach a large audience with your videos? How can you drive action from viewers? To answer these questions I’ve had a chat with Aimee Bateman who is the founder of CareerCake.com. She’s a consultant, speaker and skills trainer, YouTube expert and she was a keynote…