Weber Shandwick

The Impact of Strong Values on Employer Brand

In a tough recruitment market, where there are skills shortages and increasing competition for talent, it’s important to use robust employer branding to promote the organizational culture and values, reinforcing the message that you provide a great place to work....

How to Plan an EVP Development Project

A good project plan takes encompasses the approach the team will take and enables team and stakeholders to document decisions around the objective, scope, timescale, resources, and desired outcomes of the Employer Value Proposition (EVP) development initiative. Towers Watson report...

The CEO’s Role in Employer Branding

Should CEOs build an active presence on social media? How much can their online behavior influence a company's reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up...