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WRITTEN BY: Jörgen Sundberg


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Recent Articles

How Pfizer Runs Its Employer Brand Like a Lab Experiment

Pfizer needs little introduction. The research-driven pharmaceutical company employs around 90,000 people across 90 countries from its New York City headquarters, and its name recognition means it rarely struggles to attract applications. But brand awareness and a full inbox aren't...

How Sanofi Built the ‘Sanofi Feeling’ with 5,000 Employee Advocates

Sanofi is a Paris-headquartered pharmaceutical company with around 90,000 employees, recruiting across dozens of markets and focused on immunology, neurology, and oncology. In recent years it has repositioned itself as an R&D-driven, AI-powered biopharma, uniting the business under a single...

China’s Employer Brand Battle: Tech MNCs vs. Chinese Tech Champions

Comparing employer brand perception across Western tech companies and Chinese tech champions – through the eyes of Chinese talent on Xiaohongshu. Key Findings Microsoft (7.37) and ByteDance (7.15) lead employer brand perception among China's tech talent, separated by just 0.22...