October’s Social Media Meetup was the Big Fat Engagement Party with Bernie J. Mitchell, blogger and digital consultant.
Bernie put his own spin to the meetup – it sure was a big, fat engagement party in which Bernie gave his personal take on Social Media today, its effect on our day-to-day life, and how to build real and meaningful relationships online.
To start off, Bernie asked the audience a very important question: why be on social media? The audience replied with the following reasons:
- Because everyone is on it
- It’s a way to communicate
- It’s a way propagate ideas
- It’s a way to connect with customers
- It’s great for engaging
- It’s helpful to build a brand
- It’s great to collaborate
Bernie quickly touched on a vast array of subjects related to social media. Here are the main points that were considered:
- Social media is very integrated in our lives. However, people don’t always know what engaging is, even though they use the term quite often.
- Agencies are so obsessed on learning how to do social that they forget how to be social.
- One role of Social Media is taking the lazy out of marketing and being proactive with direct customer experience.
- Auto-responses on Twitter were received with mixed response by the audience – some love it, some hate it, some think it’s really impersonal and some think that they’re not appropriate especially since most of the DMs are spam and junk.
- Take note of the most frequently asked questions you get from people, customers, clients etc. on what you do and what you (and your brand) has to offer. Then put those questions (and their answers) on your website, so you can easily redirect people to your website to answer their questions. This is a great tip to building a great “About us” page.
- Consider using a CRM system (e.g. Nimble) for all your contacts, especially if you have a large number of contacts and you need to connect with them to have rich, meaningful conversations with them.
- Some people complain that they have no time for social media. However, that’s not true: social media doesn’t need too much time; after all, the main thing you need to do is tell your story
- The majority of word of mouth happens offline, and we need to bear this in mind when we make recommendations using social media online.
- Email marketing doesn’t always produce response, people won’t always respond to emails they receive. However, that doesn’t necessarily mean that they’re not interested in the content of the email.
- Spend some time and attention on your LinkedIn company page and make sure that your employees are interacting on it.
Don’t miss our next meetup, our 3rd Annual Twitter Eve with Bill Boorman on Tuesday 20th November at The Green Man. If you want to know more about Twitter and how to use it to its fullest potential, then you don’t want to miss this one!