Employer Branding Ideas
London, UK
Employer Branding Ideas
London, UK
How Aon Uses Social Media to Recruit [Case Study]
Written by: Jörgen Sundberg

Bryan Chaney

We recently had a chat with Bryan Chaney, who is the global social media strategy manager at the global re-insurance company Aon. We discussed the recruitment challenges they are facing and how social media is increasingly helping the company acquire the best talent.

From which social networks Bryan finds useful for recruitment and sourcing to his recent results, find out in the video below the top tips he gave in terms of strategy.

Takeaways from the Aon social recruiting experience:

  • Convey a consistent message through all your platforms (both internally and externally)
  • Define your target audience: who are the people you want to attract and where are they
  • Google+ is a great place for sourcing and contains very fresh profiles
  • Aon use Facebook primarily for campus recruitment
  • The company is testing out Pinterest and have listed all their recruiters on a specific board
  • If you’re looking for a job, always apply for specific jobs at Aon, you can also join the career community and chat with recruiters and current employees.

Check out Aon’s Career Community and on Twitter  @AonCareers for more.

You can connect with Bryan on Twitter and LinkedIn and please share your thoughts with us in the comment section below!