Employment brand

How Cox Enterprises Built a Brand Advocacy Program

Your employees are talking about your company. Whether they’re posting them to Twitter or not, they have opinions. As scary as that might sound, those opinions are some of your most powerful branding and recruitment tools—when leveraged correctly. For employer...

How Walmart Builds Employment Brand at Scale

Think your company has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in...

How GE Blends Employment and Consumer Branding

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial...