Health

Employee Wellness and Employer Branding

LinkedIn found that 49 percent of survey respondents claim the biggest obstacle in the job search is not knowing what working for an organization is actually like. In other words, their impression of the company, or the employer brand, is...

Measuring the Health of Your Employer Brand

In a competitive labor market, the challenge for organizations is to differentiate themselves so as to attract and retain talented staff. The concept of branding the firm for potential and existing employees is a strategic tool for HR professionals. The...