Boosting Your Employer Brand on Social Media
Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the...
Social Media & SEO: Why Both Matter for Your Employer Branding
How can you get SEO and social work together in perfect harmony? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some inter-disciplinary collaboration wisdom. Have a listen to the interview on iTunes, SoundCloud...
A Guide to Employer Branding on Social Media
How do employers know what social media updates they should be doing? How can they know what their audience thinks of these updates? What are the best-in-class employer brands doing on social? To get some answers, I've spoken to everyone's favorite...
Launching a New Professional Staffing Brand
How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to...
The CEO’s Role in Employer Branding
Should CEOs build an active presence on social media? How much can their online behavior influence a company's reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up...
A Guide to Social Media in the Workplace
What are the most popular social networks for recruiting and job search? What is smart working and how do you embrace it? How can climbing rocks help us in the office? To answer these questions and more, I've had the...
Why It's Time to Take Social Listening Seriously
I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed...
How to Master Social Selling, with Tim Hughes of Oracle
How do get started with social selling? I recently had a chat with Tim Hughes, UK Commercial Industries Business Development Director at Oracle UK as well as a social selling evangelist, avid tweeter and blogger. Have a listen to the...