Employer brand activation to build awareness and support specific hiring campaigns in the US & UK.
EVP development in parallel with activation.
The Stars Group is a Canadian gaming and online gambling company traded on Nasdaq and the Toronto Stock Exchange and headquartered in Toronto, Ontario.
The Stars Group is the ultimate owner of industry-leading gaming brands such as PokerStars, BetStars, Full Tilt, and through its partnerships also the FOX Bet & Sky Bet gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.
The Stars Group is a global leader in the iGaming space. As part of our rapid business growth, we recently expanded our hub in the UK where we quickly needed to staff up with a focus on tech roles, and our new venture with FOX Bet in the US with a focus on marketing roles. We engaged Link Humans who have proved to be an indispensable partner for activating our employer brand to attract the right talent. After an onboarding phase, we have seen excellent results; our application levels have doubled, crucially with the same quality of candidates. Working with the team at Link Humans is a pleasure and they have a real can-do attitude to service. Building on our activation work, we have also engaged with Link Humans to develop the Employer Value Proposition of FOX Bet. If you’re looking for an international team that can handle both strategy, and respond to quick tactical changes, Link Humans should be your agency of choice.Tom Luesley
AAM needed to understand how attractive it is to candidates and current employees.
The Employer Brand Index helped the company gain insights to its own positioning, compared to a number of talent competitors.
EDF Energy needed to measure the impact and importance of their employer brand.
Measurement depends on who in the organization is asking you what question, so here’s what we did.
We started in France.
4 years later, we have worked with The Adecco Group in over 20 countries.
The world’s largest HR company will always have the need to attract internal talent.
Jörgen created Undercover Recruiter from scratch in 2009. No readers.
Last month, 452,839 recruiters, HR professionals and candidates read Undercover Recruiter.
Advertising clients include: Dropbox, BreezyHR, Lever & Adecco
We started from zero.
Over the past 4 years, we’ve seen an increase in traffic and a jump in influence on digital.
Hager Group now has a social following of nearly 200,000 targeted followers.