The Stars Group came to us with an employer brand activation need.
Background
The Stars Group is a Canadian gaming and online gambling company traded on Nasdaq and the Toronto Stock Exchange and headquartered in Toronto, Ontario.
The Stars Group is the ultimate owner of industry-leading gaming brands such as PokerStars, BetStars, Full Tilt, and through its partnerships also the FOX Bet & Sky Bet gaming brands. Collectively, these and other brands of The Stars Group have millions of registered customers globally, forming one of the world’s largest publicly listed online gaming companies.
Brief
- To activate employer brand to support the hiring of marketing talent in the US.
- To run campaigns to support the need to staff up technology talent in a highly competitive UK location.
- To create general employer brand awareness of The Stars Group.
- To drive qualified applicants to the career site, to learn more and apply.
What we did
- Conceiving, creating and running advertising campaigns with the objective of attracting talent.
- Managing activation across Google, LinkedIn, Instagram, Facebook, Spotify and more.
- Creating landing pages for specific talent personas to apply directly to the company ATS.
- Gathering, analyzing and reporting on status and campaign results.
TOM LUESLEY Director of Talent
The Stars Group’s Perspective
The Stars Group is a global leader in the iGaming space. As part of our rapid business growth, we recently expanded our hub in the UK where we quickly needed to staff up with a focus on tech roles.
We engaged Link Humans who have proved to be an indispensable partner for activating our employer brand to attract the right talent. After an onboarding phase, we have seen excellent results; our application levels have doubled, crucially with the same quality of candidates.Working with the team at Link Humans is a pleasure and they have a real can-do attitude to service. If you’re looking for an international team that can handle both strategy, and respond to quick tactical changes, Link Humans should be your agency of choice.
Results
- The number of applications to The Stars Group has doubled.
- Crucially, the quality of candidates has stayed the same after the amount doubled.
- Awareness of The Stars Group as employers has increased dramatically.
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