Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
This is what the CIPD has to say about employer brand: “the way in which organisations differentiate themselves in the labour market, enabling them to recruit, retain and engage the right people. A strong employer brand helps businesses compete for the best talent and establish credibility. It should connect with an organisation’s values and…
HR, sales and marketing are key components to any company, and all three departments ultimately aim for sales: sales of the company’s products and services, its image and wellbeing. Companies do realize the benefits of good branding and networking. Effective branding boosts sales, recruitment and marketing efforts. The role of social media is also…
With the introduction of algorithmic timelines and more content on our screens than ever, opting for paid media is one route that your brand could be taking in order to reach a larger audience. Here at Link Humans, we follow a 4-step action plan when we’re beginning any new campaign. This helps us develop each…
We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet to discuss is the use of culture hashtags. This topic is rarely discussed in marketing…
Social command centres are a great way to showcase the power of social media in real time to teams, departments, or the whole business. Their usefulness is comparable to “financial tickers” in banks and trading centres, showing stock prices as they go up and down, and any other useful info that people need to…
The last time we discussed influencer marketing on Link Humans we covered a number of topics, including the definition of an influencer, the various types of influencers you may encounter, how to work with them, and more. There’s one important aspect that we left out: how to pick the best influencers. Whether you need them…
“This will be the year of mobile.” We’ve heard this prediction statement for about a decade, with an even bigger focus since 2010 thanks to the rise of tablets, phablets and other portable devices. In that time, I’ve seen brands upgrade their websites and newsletters with the mobile experience in mind: from Argos to Tesco, from Papa John’s to Starbucks – the…
I often get the chance to meet people who work in digital marketing, whether they work for agencies, small brands, big brands, global enterprises, or themselves. When talking to them about how they do their social listening, I’m amazed to see how many marketers don’t take social listening that seriously, or even worse –…
We’ve seen and read several posts about brand advocacy, brand loyalty and employee advocacy programmes. We’ve even featured some of them here on the Link Humans blog. Yet, a lot of these posts are based on the assumption that we all know who our advocates and detractors are, and what makes them so attached to…