Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
We’ve written about why employment branding matters, how it works, how to develop an employee value proposition, the benefits of promoting a robust brand. To sum up – employer brand is about the relationship an organisation has with current, past and potential employees. An EVP statement tells them what is expected of employees and what…
The war for talent is high on the agenda of CEOs around the world. Concerns around the availability of key skills are at an all-time high according to PWCs Annual Global CEO survey. Recruiting good people is costly and time-consuming so anything that improves retention and enhances engagement is a priority for HR professionals. Smart…
We’ve talked a lot in recent posts about employment branding, and how it showcases your organisation as a great place to work, in the perception of potential candidates and existing employees. We’ve suggested that developing a clear and relevant EVP that reflects a positive employee experience delivers a strong return on investment. In garnering senior level…
Creating a strong employer brand will save you time and money in the long-term and improve ROI, as the organisation sees reduced time to hire, increased internal recommendations and enhanced talent pipeline. Working with an agency will necessitate putting together a brief for the project team, based on robust research backed with budget and management…
The Value Proposition is a well-established marketing concept; and EVP is the employment-related version. The marketer wants their product to be “different”, so that people choose that product before another. The HR professional wants to be an employer of choice. From time to time we may think that an employer has a very distinctive point…
The Employee Value Proposition (EVP) is defined as a unique and clearly defined set of attributes and benefits that embodies an employee’s overall work experience within the organisation. A strong EVP drives engagement, and highly engaged employees are less likely to leave their employer. Bear in mind that EVP is not: A list of policies,…
The initial phase of creating an EVP statement is straightforward, three steps will set the process in motion: gather data, analyse the data, and write a first draft of your EVP. Data collection When you set out to create an Employee Value Proposition (EVP) you need to understand how the organisation is perceived. Start by…
Your organisation has an employer value proposition, whether it is something you have designed or it has grown by itself. Your employees and prospective employees have their own ideas of what the organisation offers and provides and they will have shared those views with others. Employees have choices about which organisation they work for and…
Once an organisation has defined their employee value proposition and launched a new employer branding initiative internally the next step is to use social media to promote the message to the wider world. A smart social media strategy, extends the organisation’s presence online. Social media platforms enable the organisation to be more versatile and agile…