Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the ‘HP…
Red Bull is one of the world’s most famous and greatly loved energy drinks. The drink is popular with students, sports fanatics, celebrities, workers and the ordinary human being, and available in more than 171 countries worldwide. Red Bull has been around for a while: 31 years, whilst selling over 68 billion cans! Whenever there’s…
We’ve been pretty clear that improving the employer brand will help to improve the quality and quantity of candidates the organisation is able to attract. Building a robust employer brand will save time and money as the organisation improves recruitment processes, reduces time to hire, increases internal recommendations and builds a talent pool. As the…
Building an effective employer brand is becoming a priority for many of organisations. The added value of favourable employee perceptions of the organisation can be characterised as ‘employer brand equity’. Take a look at your core employer brand assets in order to evaluate your employer brand equity. EBE is defined as a “set of employment…
A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm throughout the whole organisation. We advocate a strategic approach to managing the employer brand by devising relevant metrics to monitor progress and evaluate the impact of branding efforts in terms of tangible factors around recruitment and retention and intangibles such as…
A positive employer brand positions the organization as a great place to work and a good employer. In order to leverage what makes the employer brand unique, and build for the future you need to regularly review, measure, and analyze appropriate employer brand metrics. It’s important to define metrics to measure results so you can…
If you put resources into building and promoting a robust employer brand the aim is to enhance the attractiveness of the organisation to potential employees; improving recruitment and retention them and becoming an employer of choice. Organisations that build a strong, positive brand receive more applications from better quality candidates than those with poor brand…
We’re all familiar with the one of the world’s biggest brands: Nike, Inc. Maybe you have one of their products, have seen the marketing campaigns or just recognise the famous swoosh on their gear. The Nike brand has a huge reputation, following and budget, but what about their employer brand? They have built quite a…
Companies worldwide are constantly developing their employer brands to remain competitive and acquire the best talent in the market. Conceptualized by Simon Barrow, the employer brand has evolved from what many believed to be just a marketing buzzword to an essential element of an organization’s strategy. Now, 72% of recruiting leaders globally agree that employer…