Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
We’ve all heard about the big, famous tech companies that provide their employees with a working environment and range of benefits that take the shine off the average organisational offering. Pool tables, concierge services, massage chairs, valet parking, bean bags, putting greens and drinks trolleys are just the start of it, but these things don’t…
The job market is volatile and candidates have high expectations, more choice and less competition as unemployment rates fall. Nearly 60% of candidates have had a poor candidate experience, and 72% of those candidates shared that experience online or with someone direct.* Candidates are checking social media to find all they can about your organisation…
Talented, motivated employees are a venture’s most important assets, but skills shortages mean that sourcing talent is not likely to get easier any time soon. Companies that can attract and retain talent are able to persuade candidates and employees that the environment and opportunities are better with them than at other organisations competing for talent….
If you decide to work with an agency you need to articulate a clear proposition, to have identified the essence of what the organisation is and its employee value proposition. Then you can promote the brand’s distinctive features, values and personality to your target audience. Armed with a branding proposition you can work with a…
The starting point for employer branding is the identity of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. Employer branding involves designing an action plan consistent with the identity of the organisation. The objective is to build the image of the organisation as one which cares about the interests…
When you are busy building your business, growing fast and dealing with all the ramifications of expansion it can be hard to find time to think about HR and recruitment processes. Branding is crucial for the successful establishment of a new company, in customer acquisition, retention and the creation of a favourable reputation. If your…
The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated as attractive to applicants – Google, Apple, Microsoft. Retail is another area where some of…
The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the business. There is strong evidence as to how organisational culture and the workplace environment influence…
A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences – potential employees and existing employees – those organisations developing their employer brand will expect to see enhanced…