Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
In the fight to attract and retain talent in existing and emerging markets, a focus on employer brand is a key element. It’s about projecting the brand so that it appeals to a wide and diverse range of potential applicants – those with the commitment and aspiration that will fit well with the culture and…
Employer branding in the context of talent acquisition and retention is the package of psychological, economic, and other benefits that potential employees associate with employment with a particular organization. In the current economic climate those organizations with positive employer brands, performance management strategies that help workers build expertise to maximize their potential, and smart approaches…
The travel and tourism sector accounts for 10% of the world’s GDP and 7% of its exports. It is responsible for one in 10 jobs globally and the main source of foreign exchange in one-third of developing countries. Employer branding (EB) is used by enterprises to help them become an employer of choice for potential…
In the airline industry, a robust employer brand is a great asset in recruiting bright, friendly people who are able to empathize with customers. A strong talent pipeline relies on a brand demonstrating that they offer talent development and encourage and empower employees while recognizing the importance of sustaining a strong employee value proposition. Training,…
Wikipedia supplies this definition: “Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers”. It’s a problem for banks – they have an image problem, customers dislike and distrust the banks especially since the financial…
As the retail world is so heavily reliant on the trends and tastes of its consumers, it means it is an industry that is ever-changing. This constant need to adapt to the times provides implications for many important business factors, especially employer brand. This is because as demand grows for their products, so does the…
The employee experience is critical because it is plain that employees deliver great work when they feel valued. It pays for a good employer to take care of how they treat people – environment, flexible working, benefits package – so as to engage and empower employees to be their best selves to work. When we…
When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo Tisci revamped Burberry’s consumer brand, but what about its employer brand? Let’s find out if…
In recent years, the management of talent and the value of the human capital held at an organization have become priorities for HR management and the achievement of the enterprise’s goals. Failure to focus on the employee experience and employer branding may lead to a decline in competitiveness within the marketplace, with an adverse effect…