Articles on employer branding, EVP development, talent personas and employer brand strategy from the Link Humans archive.
In a tough recruitment market, where there are skills shortages and increasing competition for talent, it’s important to use robust employer branding to promote the organizational culture and values, reinforcing the message that you provide a great place to work. Employer branding is pivotal to winning the war for talent and securing and retaining the…
For talent sourcing, personas represent the ideal target candidates. This lets you be more strategic in addressing each target as you are trying to attract and recruit, and helps you relate to them as potential team members. To create a persona, gather data from your HR system, from candidates and high potential staff (through surveys,…
Employers are struggling with a constricted talent pool of candidates to fill their vacancies, particularly in respect of hard to fill roles. They are also finding that people have changed the way they look for jobs as, now, good candidates prefer to research a company and establish a relationship over months with a view to…
The strength of the leadership behind an employer branding programme is fundamental to success and a leadership culture that works collaboratively across the organization is the key to a robust employer brand strategy. Leadership sets the culture across the organization and directly impact the reality of what it is like to work for an enterprise….
Sourcing the talent your team needs is tough at the moment. Creating a talent persona for a vacant role can ensure that you look in the right places with messaging which is on target. If you can define a persona for each team and segment for which you want to attract candidates, it will augment…
According to research by Towers Watson, people are five times more likely to be highly engaged if their organization has an effective EVP, (2014, Change and Communication Global ROI Research Study). So, it’s vital that your EVP accurately represents the organization and its values. Your EVP statement needs to be based on what is right…
Employer branding is sometimes seen as a means of promoting vacancies, but it can be so much more than that, a means of demonstrating why your company is a great place to work and why prospective employees should apply for your roles. Research from job site Indeed shows that there is something far more critical…
Innovation and banking are two words not typically mentioned in the same sentence. But digitalization is happening, and it’s happening in the banking industry at a surprisingly quick pace with the continuous growth of the Fintech sector; new investment platforms, new banking apps, cryptocurrencies and much more. As Innovation and Technology is one out of…
LinkedIn found that 49 percent of survey respondents claim the biggest obstacle in the job search is not knowing what working for an organization is actually like. In other words, their impression of the company, or the employer brand, is critical during a job search. The employer brand is built in the same way that…