EMPLOYEE ADVOCACY: THE ULTIMATE HANDBOOK

The definition of employee advocacy is using your workforce to be ambassadors for your brand.

HIGHLIGHTS

We wrote this book because we realised there is a need for a comprehensive guide.

Foreword by Neal Schaffer of Maximize Your Social
The benefits of employee advocacy and how to calculate ROI
Analysing and planning your employee advocacy activation
How to get senior-level buy-in and investment
Encouraging employees to participate in a company-wide launch
Keeping users engaged over time using gamification
Channel selection and technology considerations for your organisation
The pitfalls you will want to avoid for your programme
Checklists to help you on your employee advocacy journey
Case studies with Microsoft, Vodafone, HSBC, Rackspace & SAS.

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