The 3-Step Process for Building an EVP
Employer branding is still a relatively new concept, and there are several organizations that have been around for a long time but have still not done the work to develop and launch an EVP (Employer Value Proposition). That’s why we...
How to Set Goals for Your EVP
NBCUniversal is a massive, massive organization. But what happens when such a large company needs to develop and activate a new EVP (Employer Value Proposition)? That was the challenge facing Anne Hurley, Director of Talent Branding at NBCUniversal. We brought...
A 90-Year-Old Multinational Business with a New EVP
Baxter International is a 90-year-old multinational healthcare organization with 60,000 employees, headquartered in Deerfield, Illinois. You’ve probably used a Baxter product at some point in your life, even if you didn’t realize it, especially if you’ve ever had an IV....
How to Activate Your Employer Brand
A successful employer brand establishes confidence, loyalty, and enthusiasm throughout the organization by bringing to life a distinctive organizational culture and brand identity that will attract great talent. The product of exhaustive research, comprehensive benchmarking, testing, and validation a robust...
How Tenable Drives Employer Brand with Video Content
Recruitment and employer brand videos are an awesome way to give your brand a face. They give candidates a chance to see who really works for your company, as well as an inside look at your working environment and company...