Brand advocacy

How Cox Enterprises Built a Brand Advocacy Program

Your employees are talking about your company. Whether they’re posting them to Twitter or not, they have opinions. As scary as that might sound, those opinions are some of your most powerful branding and recruitment tools—when leveraged correctly. For employer...

EVP vs. People Promise

According to research by Towers Watson, people are five times more likely to be highly engaged if their organization has an effective EVP, (2014, Change and Communication Global ROI Research Study). So, it’s vital that your EVP accurately represents the...

A Guide to Employer Brand Advocacy

We’ve seen and read several posts about brand advocacy, brand loyalty and employee advocacy programmes. We’ve even featured some of them here on the Link Humans blog. Yet, a lot of these posts are based on the assumption that we...
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