How Burberry Reinvented Its Employer Brand
When we say tartans, what comes to mind? Burberry of course! Pretty much the same thing with its incredibly famous rain-safe trench-coat. It doesn’t matter where or how you’ve come across it, let’s just say you have. In 2018, Riccardo...
The Power of Purpose for Employer Brands
The power of purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could...
Employer Branding: A Very Short Introduction
Brands. We experience them every day but just how much works goes into brand management? What's the relation between corporate, consumer and employer brands? Why do we pay premium dollar for Apple products? Robert Jones is a strategist at Wolff...
The Employer Brand of Global Telecoms Giant Ericsson
Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent -...
Simon Barrow, the Creator of Employer Brand
The phrase ‘The Employer Brand’ gets over 400,000 Google searches per year and is known to management teams globally. What’s special for me is that I had the chance to sit-down with the creator of the idea – Simon Barrow....
How HomeServe Puts Employees & Customers First
Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete...
How Brands Go from Survival to Significance
How can your brand go from survival to significance? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA, and other strategic brand questions about this and other...