Ceo

What’s Your Employer Brand’s Je Ne Sais Quoi?

“What does great look like?” This was the question one tech company asked itself as it began to explore its “je ne sais quoi”—or, as it’s known at other companies, its employee value proposition. Talend was on a mission to...

The CEO’s Role in Employer Branding

Should CEOs build an active presence on social media? How much can their online behavior influence a company's reputation and success? And what are the most common mistakes that CEOs make on social media, that should be avoided? I caught up...