China

China’s Employer Brand Battle: Tech Multinational Corporations (MNCs) vs. Chinese Tech Champions

Comparing employer brand perception across Western tech companies and Chinese tech champions – through the eyes of Chinese talent on Xiaohongshu. The battle for tech talent is intensifying everywhere – but nowhere more fiercely than China. According to McKinsey, China...

Attracting Entry-level Talent in China

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...