China

China’s Employer Brand Battle: Tech MNCs vs. Chinese Tech Champions

Comparing employer brand perception across Western tech companies and Chinese tech champions – through the eyes of Chinese talent on Xiaohongshu. Key Findings Microsoft (7.37) and ByteDance (7.15) lead employer brand perception among China's tech talent, separated by just 0.22...

Attracting Entry-level Talent in China

Attracting and retaining highly talented young professionals is an important issue for multinational companies (MNCs) in China. Seventeen years ago, 41% of high-skilled Chinese professionals preferred foreign MNCs as their first choice of employment, while only 9% chose domestic firms...