Chro

Netflix: From Culture Code to Employer Brand

 It’s impossible to have a conversation about company culture without bringing up the famous Netflix presentation, “Freedom & Responsibility Culture.” The 127-slide deck made waves and introduced ideas that are now commonplace, like unlimited paid time off with a radical...

How to Apply Design Thinking to Employer Brand

 The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie...

Employer Brand vs. Employee Experience

 Employer brand describes an employer's reputation as a place to work and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The organization that creates a robust employer brand will be...