Chro

How to Apply Design Thinking to Employer Brand

The employer brand team at Ritchie Bros faces many of the same challenges as other companies, including brand awareness, workplace diversity, and more. However, it tackles them in a unique way: with design thinking. In building an EVP for Ritchie...

Employer Brand vs. Employee Experience

Employer brand describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. The organisation that creates a robust employer brand will be...