Corporate culture

Dell’s Approach to International Employer Branding

Competing for talent is not what it used to be for Dell, it's now far, far more competitive for a company that used to be the be-all and end-all of computing technology. Having said that, Dell is still among the...

How Microsoft Aligns Employer Brand with Company Mission

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose (of course). Paul Davies is a Consumer Marketing Director at Microsoft, and we spoke to him about the employer brand...

How Corporate Culture Impacts Employer Brand

Ryan Kellogg is a veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Have...

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