Diversity

Why Smart Employers Are Targeting Passive Candidates

As many of our listeners will know, the global talent shortage continues to create new challenges for the employer branding and talent acquisition space. Millions of job openings remain un-filled, Baby Boomers continue to retire, and it’s not just a...

How Employer Brand and Inclusion Go Hand in Hand

Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what...

How an Experience Management Company Approaches its Employee Experience

One question that changes depending on who you talk to is where employer branding sits in the organization. For some companies, it belongs to HR. For others, it belongs under marketing. For Qualtrics, however, it’s called People Brand and sits...

Why DE&I Starts with Your Team

Diversity, Equity, and Inclusion (DE&I) has become a hot topic for businesses. Job seekers are increasingly looking for more than a competitive salary and good benefits. Employees and prospective hires alike want to be part of an organization that is...

Diversity & Inclusion at 20 Top US Tech Companies

We often associate diversity & inclusion with race and gender equality within the working environment but, there is much more which stems from this category. Employees should feel safe within their place of work and diversity is becoming a popular...

How Diversity, Inclusion, and Belonging Can Inform Your Employer Branding Content

The summer of 2020 found many businesses reexamining the state of diversity, inclusion, and belonging in their organizations. And while many public statements were made about new initiatives and policies, a year later it’s time to see which organizations actually...

5 Traits That Define the Employer Brand of Salesforce

Salesforce, the US tech company responsible for one of the world’s most popular CRM platforms, has earned more than 80 awards for its workplace culture. Its team has more than tripled in size in the past five years. Employer brand...

What Employer Brand Leadership Looks Like in Tech

Thanks to media and the headline-grabbing office quirks of industry giants like Google, tech culture’s reputation precedes it. Jobseekers perceive tech companies as fast-paced, innovative places to work, and many assume a “work hard, play hard” attitude is a necessity....

What Happens When You Integrate Employer Brand with Diversity & Inclusion

Your employer brand and diversity and inclusion initiatives may be managed by separate teams and guided by unique priorities. That doesn’t mean, however, that they’re most effective when siloed. Rather, both thrive when working in tandem. Both employer brand and...