Decoding Gen Z: Attracting the New Workforce
Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...
How Employer Brand and Inclusion Go Hand in Hand
Creating an Employer Value Proposition (EVP) is a balancing act. Yes, you’re trying to make something that appeals to prospective candidates and speaks to what they want in a wildly competitive labor market. However, you can’t just go by what...
How an Experience Management Company Approaches its Employee Experience
One question that changes depending on who you talk to is where employer branding sits in the organization. For some companies, it belongs to HR. For others, it belongs under marketing. For Qualtrics, however, it’s called People Brand and sits...
Why DE&I Starts with Your Team
Diversity, Equity, and Inclusion (DE&I) has become a hot topic for businesses. Job seekers are increasingly looking for more than a competitive salary and good benefits. Employees and prospective hires alike want to be part of an organization that is...