Ebi

How PepsiCo Uses Data to Evolve Its Employer Brand

One of the key challenges that comes with working in employer brand is measuring sentiment. For Shana Andrews, the Senior Manager of Global Employer Brand at PepsiCo, this challenge is even more daunting because of the size and scope of...

Why KPIs Are Critical to Employer Branding

When you’re building an employer brand, you face a number of hurdles. It can be difficult to delineate between what is and is not your job. Your role may sit anywhere between corporate marketing, internal communications, and corporate branding. No...

How Cone Health Attracts Talent with a Culture-Driven EVP

If your organization hasn’t yet grasped the importance of employer brand (or views it as just another marketing campaign), it’s time for a shift in perspective. Cone Health is a not-for-profit network of healthcare providers serving people in central North...

What Our Research Tells Us About Talent Online

2019 was a year full of data-driven insights coming from the Employer Brand Index. We analyzed companies with over 5 million employees put together, covered over 60 countries across the globe and explored over 15 different industries to understand how...

Innovation & Technology at the Top 10 US Banks

Innovation and banking are two words not typically mentioned in the same sentence. But digitalization is happening, and it's happening in the banking industry at a surprisingly quick pace with the continuous growth of the Fintech sector; new investment platforms,...

Creating an Employer Brand Index

A robust employer brand is important if an enterprise wants a talent pool of well-qualified and creative applicants and a competitive advantage in a challenging marketplace. Good employees are hard to find and hard to keep; we know there is...