Employee Advocacy Through the Eyes of HR, Sales & Marketing
HR, sales and marketing are key components to any company, and all three departments ultimately aim for sales: sales of the company’s products and services, its image and wellbeing. Companies do realize the benefits of good branding and networking....
How SAS Does Employee Advocacy
Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Have a listen below or keep reading for a...
Employee Advocacy: Tapping into the Power of an Engaged Workforce
How do you tap into the power of an engaged workforce on social media? To find out, I've had a chat with Ed Terpening of Altimeter Group who has done extensive research in the employee advocacy space. Listen to the podcast episode...
A Kickstart Guide to Culture Hashtags
We’ve talked about employee advocacy a few times on this blog (see here and here), covering aspects like setting up your program, guidelines and KPIs, tool recommendations, and a few techniques to get started. One employee advocacy technique we’ve yet...
Transforming Employees into an Online Marketing Engine
Employee advocacy. How does it actually work and what are the do's and don'ts? I speak to Glenn Gaudet, Founder and President of GaggleAMP to find out all about it. Listen to the interview on iTunes, SoundCloud or keep...
How Employee Engagement Drives Employee Advocacy
Why is employee engagement critical to boosting employee advocacy? What are the benefits of employee engagement? How do you measure ROI on engagement? I've spoken to Dave Hawley who is the VP of Marketing and Sales Development at SocialChorus to get...
How to Build an Employee Advocacy Program
What's the key to a successful employee advocacy program? We've had a chat with Mikael Lauharanta, the co-founder of Smarp, to find out. Listen to the podcast interview on Soundcloud, iTunes or keep reading for a transcript of our conversation....
How to Get Started with Employee Advocacy
How does a company get started with employee advocacy? I recently had a chat with Ben Donkor who is a Social Media Analyst at Microsoft and chief blogger at Link Humans. You can listen to the audio podcast on below and make...