How Google Adapts Its Global Employer Brand Strategy in APAC
APAC is the fastest-growing region in the world when it comes to digital transformation, with well over half the world’s internet users. It contains 60% of the global population, including over half of the world’s under-25 population, and is projected...
Netflix: From Culture Code to Employer Brand
It’s impossible to have a conversation about company culture without bringing up the famous Netflix presentation, “Freedom & Responsibility Culture.” The 127-slide deck made waves and introduced ideas that are now commonplace, like unlimited paid time off with a radical...
Decoding Gen Z: Attracting the New Workforce
Generation Z, born between 1997 and 2012, is not just another demographic group – they are the future of the workforce. By 2025, this dynamic cohort is projected to comprise a staggering 27% of the global workforce and make up...
How to Upskill Talent Acquisition to Amplify Your Employer Brand
HelloFresh is a global brand with a unique hiring challenge. This meal kit delivery business has brands in 18 countries across the globe, which means that while filling technology roles is important, their greatest need is for local talent with...
Employer Brand Management Amid Global Change, with Simon Barrow
Regardless of the extent to which your business has been disrupted by COVID-19, we’ll all re-emerge from varying degrees of lockdown into a changing world. What does this mean for employer brand and its leaders? We’ve explored tips for safeguarding...
How to Create an EVP Playbook
An organization concerned about their employer value proposition will take care to ensure that staff and other stakeholders understand, live, and bring the brand to life each and every day. While celebrating strong values the enterprise also needs to articulate...
Launching Your EVP Internally
In a competitive labor market with insufficient talent to fill vacancies and widespread skills shortages, an attractive EVP may make the difference as to whether prospective employees view your organization as an employer of choice. A strong Employee Value Proposition...
Employer Branding vs. Talent Branding
Employer brand is centered on the promise that the enterprise makes to current and prospective employees in order to recruit and retain the brightest and best. It’s about the organization’s reputation as an employer and what makes the business a...