Sofas. Probably the last thing you would imagine to be at the forefront of candidate experience but you’d be wrong. I recently caught up with Ben Gledhill who is the Talent Acquisition Manager at Sofology and creator of a very interesting model for candidate experience (see below). They are on their way to becoming a fully digital omnichannel…
A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences – potential employees and existing employees – those organisations developing their employer brand will expect to see enhanced…
This is what the CIPD has to say about employer brand: “the way in which organisations differentiate themselves in the labour market, enabling them to recruit, retain and engage the right people. A strong employer brand helps businesses compete for the best talent and establish credibility. It should connect with an organisation’s values and…
When you write “Making candidate experience and employer brand the best it can be” as your LinkedIn headline, you pretty much know I’m going to approach you with a mic and a few questions. Neil Chivers heads up employer branding at Virgin Media and is passionate about a great candidate experience, for successful and unsuccessful candidates alike….
Who thinks employer branding sucks? Hung Lee does. He says employer branding is broken and candidate experience is crap. As the founder of Workshape and a prolific recruitment pundit, I’m willing to hear him out. Listen to the interview on iTunes, SoundCloud or keep reading for a summary of our chat. What’s Workshape and what do you…
When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you’re considering working for a rental car company, what makes them different? I’ve spoken to Ashley Hever of Enterprise Rent-a-Car to…
The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and up-to-date knowledge. To shed some insight on this I’ve spoken to Claes Peyron of Employer Branding Academy, our gracious sponsors. Listen to…
There are great people out there considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Listen or read the…
Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I’ve spoken to Carmen Collins, Sr. Social Media & Talent Brand Lead, to find out. Have a listen to the podcast interview embedded below and make sure you subscribe to the Employer Branding Podcast. What do…