How can your brand go from survival to significance? I asked this and other strategic brand questions to Jeremy Waite, author of Survival to Significance and Head of Digital Strategy, EMEA, and other strategic brand questions about this and other strategic Cloud. You can listen to the audio podcast on iTunes and Soundcloud (embed below) or keep reading for…
When it comes to marketing, nothing works better for a brand’s representation, than a recommendation from someone who has experience or practical knowledge of the organization. Although this is probably the most effective when coming from an entirely impartial source, employees can also work as reliable advocates for a company and social media is the perfect platform…
I’m going to ask you a question, and I’d like for you to answer impulsively without overthinking it. Ready? Here’s the question: is your employer brand socially intelligent? It’s a short question that raises so many other issues. First of all, being socially intelligent isn’t to be mistaken for being on social media. Being on…
LinkedIn was founded over ten years ago now, and although the original idea was for it to be used to share tech and sales leads in Silicon Valley, most users have adopted it as a means to further their career. Over time it’s been associated with job search, but in the last few years, I…
We recently wrote a case study about how beauty giant L’Oréal uses social recruiting which brought attention to that company’s new EVP (Employer Value Proposition). In my mind, L’Oréal is one of those companies that consistently rate as one of the best companies to work for in France and internationally, so you can be forgiven for thinking…
The theme of this month’s Social Media Meetup was “How to Turn Your Customers Into Your Brand Ambassadors” with Becky Gloyne, Social Media Manager and Global Marketing Talent Acquisition Manager at Nokia. Becky is in charge of devising social media strategies and executing global employer brand strategy worldwide. In this meetup, Becky spoke about ways to…
Microsoft is a large, multinational corporation headquartered in Seattle, Washington, which provides a wide range of computing products through several different divisions. Named one of the World’s Best Multinational Workplaces in 2011, some of their most popular products include Microsoft Windows, Microsoft Office, and Xbox. In recent years, the computing giant has revamped its recruitment…
General Mills is the world’s 6th largest food company, headquartered in Minneapolis, MN, with over 35,000 employees. The maker of Cheerios, General Mills is a fantastic example of a company that has recognised key recruitment challenges and has addressed them through a smart social employer branding strategy. The General Mills Social Employer Brand Strategy One key issue…