Testing Your Employer Brand
The job market is volatile and candidates have high expectations, more choice and less competition as unemployment rates fall. Nearly 60% of candidates have had a poor candidate experience, and 72% of those candidates shared that experience online or with...
Do Start-Ups Really Need Employer Branding?
Let's face it, start-ups have 99 problems and surely employer branding ain't one of them? I've spoken to Erin Wilson of Hirepool.io, who says au contraire; start-ups have to double down on employer brand, or talent community as he prefers to...
3 Steps Towards Robust Employer Branding
The starting point for employer branding is the identity of the organisation, the collective, commonly shared understanding of the organisation’s distinctive values and characteristics. Employer branding involves designing an action plan consistent with the identity of the organisation. The objective...
Why Employer Branding Matters for Start-ups
When you are busy building your business, growing fast and dealing with all the ramifications of expansion it can be hard to find time to think about HR and recruitment processes. Branding is crucial for the successful establishment of a...
Building Employer Brand with Employee Voices
Companies love it when their employees claim it’s the best place to work. Real opinions from real people really do matter, especially in the world of recruitment. So how do you make sure your company is the most talked-about for...
What Makes a Great Employer Brand?
The organisations with great reputations as employers are those that invest in employees and build and employer value proposition (EVP) that allows them to attract talented people and retain top performers. Some of the biggest tech firms are consistently rated...
Developing an Employer Brand Strategy
The CIPD points out that the way an organisation operates drives its employer brand, helping to attract and retain talented people who want to be part of a great place to work, and who will in turn thrive in the...
A Model of Candidate Experience
Sofas. Probably the last thing you would imagine to be at the forefront of candidate experience but you’d be wrong. I recently caught up with Ben Gledhill who is the Talent Acquisition Manager at Sofology and creator of a very interesting model for...