Measuring the Employer Brand ROI
A strong employer brand lends an organisation a significant competitive edge in recruiting, retaining and making the most of employees; it is a differentiator, aimed at building engagement and loyalty through identity. This addresses two audiences - potential employees...
What is Employer Branding?
This is what the CIPD has to say about employer brand: “the way in which organisations differentiate themselves in the labour market, enabling them to recruit, retain and engage the right people. A strong employer brand helps businesses compete...
Employer Branding is Bullsh*t
Who thinks employer branding sucks? Hung Lee does. He says employer branding is broken and candidate experience is crap. As the founder of Workshape and a prolific recruitment pundit, I'm willing to hear him out. Listen to the interview on iTunes, SoundCloud...
The Evolution of Employer Branding
The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and up-to-date knowledge. To shed some insight...
Why Content is King for Employer Branding
There are great people out there considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King...
How Cisco Uses Snapchat for Talent Branding
Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins, Sr. Social Media & Talent Brand Lead, to find out. Have a listen to the...
Launching a New Professional Staffing Brand
How do you go about launching a new professional staffing brand? And is it important to set brand guidelines and maintain consistency when building your reputation? What works on social and digital in the staffing world? I spoke to...
Turning Employee Stories into Employer Brand Equity
Why is it important for companies to be transparent about their culture and values? And how can your company build a great employer brand with the use of employee generated content? I had a chat with Lisa Cervenka and Jason Seiden of...